A mobility service to encourage behavior change
The city of Milan like most cities is full of smog, noise and traffic. Everyone would benefit
if we used more environmentally friendly ways to get around. This service takes the form
of a personalized routing app. The app is designed not only to help people find their way
around the city but to encourage them to leave their car at home and to bike or walk
instead. I found that an effective strategy for long term behaviour change regarding this
issue was to: create a culture of change, shift the person’s perception of distances and to
use competition as a driver. I did extensive research in the city of Milan around this topic.
See some examples below.