Product & Service Ecosystems
The purpose of this research was to get a better understanding of the product and service ecosystem at IBM as it relates to business analytics. It is a large portfolio, so naturally - it is complex. I started by identifying the products in the BA ecosystem and by gathering the following information about each one (template below):
Differentiators - what features differentiate this product from other products on the market?
Value proposition - what value does this product claim to offer?
Capabilities - what can this product do?
The final result demonstrated the relationships among 9 main products and 10 complementary solutions or add-ons. I’ve also created a visual which explains which products are differentiating themselves in the business analytics space. Please get in touch if you would like to know more about it.